UVLens was developed by ElementX, a company formed after winning the national finals of the Microsoft Imagine Cup with their sun exposure management app.

The team has since provided tools and educational content to teach people about UV and sun safety. In a partnership with Banana Boat sunscreen, over 100 UV sensors were installed around New Zealand to protect preschool children from the sun.

ElementX believes in using technology for good, having fun, and giving back to the community through internships and sponsorship of student projects and activites.